El valor percibido y la satisfacción del cliente en actividades dirigidas virtuales y con técnico en centros de fitness

At present, the fitness industry is on a growth path. One of the most prominent services in fitness centres is trainer-guided group fitnessactivities, which have evolved into virtual fitness activities with the inclusion of technology. This research analyses perceived value and customersatisfaction in both activities, exploring the differences between them and the relationship between the two variables. The sample consisted of 572subjects belonging to a private fitness centre (319 women and 253 men), between 15 and 63 years old. The results show significant differences betweenperceived value and satisfaction in the two sports services, with sports requiring a trainer getting more positive values. Furthermore, customer satisfactionshows a dependence on perceived value, with a stronger link being obtained in the case of virtual fitness activities. These results and an in-depth analysison the inclusion, or not, of these sport services are thought-provoking for managers of these facilitie