Residential Rational Demand by Price Behavior Analysis

[[abstract]]住宅市場可以分成一般住宅與高級住宅兩大類，此兩類產品各自有其需求者，但由於高級住宅的價格與利潤比較高，所以許多建商都以大坪數或高單價的高級住宅產品為主，造成住宅價格高漲。由於一般住宅的供給量少，導致許多需求者無法購買新屋，所以造成許多民怨。由於高級住宅與一般住宅市場需求是並存，也是同等重要，所以研究一般住宅與高級住宅需求者的價格行為是非常重要的研究。 本研究是針對一般住宅市場與高級住宅市場作分析，根據不一樣需求者的行為，進行兩年度計畫分析。第一年是針對理性需求者對住宅價格行為分析，分別以住宅自住需求模型來與可支付所得模型做價格行為分析，並且進一步分析這兩個模型的差異。第二年是針對炫耀需求者之高級住宅價格行為分析，分別以財富效用模型與實質選擇模型來做價格行為分析，並且也探討炫富需求者的行為差異。最後，再進一步分析一般住宅與高級住宅的價格行為差異，並進一步分析政府政策對這兩個市場的影響，希望住宅市場可以恢復合理的情況。[[abstract]]Residential housing market can be classified into two categories: normal and high-end residence. Each category has its specific customers. As the profits for high-end residence are usually higher than those for normal residence, construction companies tend to build more high-end residence than normal residence such that the supply of normal residence will be far less than that of high grade residence and normal residence customers cannot find their products in the market. Therefore, the customer behavior in the market of high-end and normal residence is important in analyzing the housing market. The study is a two-year research to analyze the customer behavior in high-end and normal residence market. The first-year project is to analyze the customer behavior for normal residence within the framework of self-demand model and disposable income model to find rationality behind customer behavior. The second-year project is to analyze the show-off customer behavior for high-grade residence within the framework of wealth-effect model and real options model to find rationality behind customer behavior. Finally, based on different customer behaviors, we will propose adequate residence policies in the hope of restoring the residence market to an equilibrium satisfying different clienteles.[[note]]MOST105-2410-H327-023-MY2