The Strategy Develop a Brand for Excellent Manufacturing Company

[[abstract]]全球化為現今社會最大趨勢，帶動著經濟發展，為企業帶來許多新的契機、機會，但同時也帶來許多威脅，面對新企業抓住時機如雨後春筍般地成立，成立久遠的企業卻可以維持著自己的優勢不被新勢力打敗，每一間企業把握自己的優勢改善自己的缺點，皆擁有一套自身經營的方針來維持公司營運，然而他們卻都有一共同因素就是對於品質的管控和品牌的經營，所謂品質不僅僅限於產品，包含公司之環境、廠房、設備、人員等，將品質維持在一定水準，才能建立品牌的可信度及知名度，吸引新顧客的同時也能讓原顧客保持忠誠度，而品質管理固然重要但將如何完整執行卻是一大難題，如何做好完善的企業品質管理及品牌的經營以達到永續經營將是本論文要探討之重點。[[abstract]]Globalization is the biggest trend in society recently. It drives the development of the economy, bringing many new opportunities for the business, but it also brings many threats. Facing of the new business to seize the opportunity to spring up, the enterprise set up a long time can maintain their own advantages are not defeated by the new forces. Each company to grasp their own advantages to improve their own shortcomings, all have a set of their own operating principles to maintain the company's operations. However they have a common factor is the quality of control and brand management. The quality is not limited to products, including the company's environment, plant, equipment, personnel and so on. Maintain a certain level of quality in order to establish the credibility of the brand and visibility, while attracting new customers can also make the original customers to maintain their loyalty. Quality management is important but how to complete the implementation is a big problem. How to improve the quality of enterprise management and brand management to achieve sustainable development will be the focus of this paper to explore.[[note]]碩