COMPARATIVE ANALYSIS OF CHOSEN TRADE UNDERTAKING LOCATIONS ON THE AREA OF THE COUNTY BRODSKO-POSAVSKA

U sklopu ovoga rada biti će objašnjena tema – Komparativna analiza lokacija odabranih trgovinskih poduzeća na području Brodsko-posavske županije. Kako bi shvatili lokaciju kao jedan od čimbenika marketinga u trgovinskom poduzeću potrebno se prvo osvrnuti na važnost trgovine u gospodarskom i društvenom smislu. Razvoj trgovine popraćen je revolucionarnim promjena, od razvoja robnih kuća, samouslužnih objekata, trgovinskih centara, pa sve do današnje elektroničke trgovine koja omogućuje masovnu potrošnju, a time i masovnu trgovinu. Stoga je u ovom radu dan opis značenja trgovine i njezinih trgovinskih institucija. Nadalje, detaljno je opisana lokacija kao instrument marketinga u trgovini uključujući i lociranje trgovinskih centara. Tema je prikazana na primjeru komparativne analize lokacija trgovinskih centara City Colosseuma i Supernove u Slavonskom Brodu na temelju kojeg je uspoređena, navedena i objašnjena povoljnija lokacija trgovinskog centra.Within this work the topic – Comparative analysis of chosen trade undertaking locations on the area of the county Brodsko-posavska, will be explained. To understand the location as a Marketing factor in a trade undertaking, we first have to regard the importance of trade in economic and social meaning. The trade development is accompanied by revolutionary changes, from the development of small trade houses, self servicing objects, trade centers, all to the modern electronic shops, enabling mass consumption, and therefore mass trade. That is why the meanings of trade and trade institucions are described in this work. Further, the location as a instrument of marketing within the trade business, including the locating of trade centers in described in detail. The topic is displayed on the example of a comparative analysis of the trade centers locations of the City Colosseum and the Supernova in Slavonski Brod, on the basis of which a more favorable location of the trade center is compared and explained