Topics
CarrollPerson
The present research investigates whether and under what conditions consumers react to different kinds of luxury companies’ CSR initiatives. Using the Carroll’s four dimensions model of CSR, we argue and demonstrated that luxury companies’ internal (versus external) CSR initiatives increase willingness to buy luxury products for customers who buy luxury mainly for individual style and not for status
Recent marketing research has identified mixed effects of luxury companies’ corporate social respons...
Sustainability is arguably one of the major trends of the new millennium. For companies, this means ...
Since the mid-twentieth century, rapid technological and scientific developments have produced conti...
The present research investigates whether and under what conditions consumers react to different kin...
The pressure for luxury firms to devote more attention to sustainability initiatives has increased i...
Luxury industry and Corporate Social Responsibility (CSR) activates are generally considered as inco...
This research challenges the notion that luxury and CSR are incompatible by investigating whether an...
This research challenges the notion that luxury and CSR are incompatible by investigating whether an...
This paper investigates the effect of luxury companies\u2019 CSR initiatives on consumers\u2019 will...
Recent marketing research has identified mixed effects of luxury companies’ corporate social respons...
Sustainability is arguably one of the major trends of the new millennium. For companies, this means ...
Since the mid-twentieth century, rapid technological and scientific developments have produced conti...
The present research investigates whether and under what conditions consumers react to different kin...
The pressure for luxury firms to devote more attention to sustainability initiatives has increased i...
Luxury industry and Corporate Social Responsibility (CSR) activates are generally considered as inco...
This research challenges the notion that luxury and CSR are incompatible by investigating whether an...
This research challenges the notion that luxury and CSR are incompatible by investigating whether an...
This paper investigates the effect of luxury companies\u2019 CSR initiatives on consumers\u2019 will...
Recent marketing research has identified mixed effects of luxury companies’ corporate social respons...
Sustainability is arguably one of the major trends of the new millennium. For companies, this means ...
Since the mid-twentieth century, rapid technological and scientific developments have produced conti...
Add to ORKG