The (usual) Caldero-Chapoton map is a map from the set of objects of a category to a Laurent polynomial ring over the integers. In the case of a cluster category, it maps reachable indecomposable objects to the corresponding cluster variables in a cluster algebra. This formalizes the idea that the cluster category is a categorification of the cluster algebra. The definition of the Caldero-Chapoton map requires the category to be 2-Calabi-Yau, and the map depends on a cluster-tilting object in the category. We study a modified version of the Caldero-Chapoton map which requires only that the category have a Serre functor and depends only on a rigid object in the category. It is well known that the usual Caldero-Chapoton map gives rise to so-c...