Sensemaking and financial decision-making on Irish farms

The aim of this study is to achieve a better understanding of financial decision-making on Irish farms. The prior research in this area is scant and has attracted little attention from academic researchers, which demonstrates a research gap. Prior research has indicated that farmers do not appear to engage in farm financial management practices to a great extent. This prominent feature of the literature motivated the researcher to explore this research topic. An interpretive methodological approach was adopted, as it was deemed appropriate in obtaining insights and an understanding of farmer decision-making. In line with this approach, the semi-structured interview method was the primary research method employed. In addition, a focus group was conducted to probe the interview findings in more detail and to act as a method of triangulation. This interpretive approach was based on a rigorous and robust process of data analysis through the adoption of qualitative data analysis software. The theoretical framework of sensemaking was adopted as a lens to develop an understanding and an explanation of the process of farmer decision-making. The empirical evidence supports that farmer decision-making can be best explained as a process of sensemaking. A contribution is provided on a number of levels. Firstly, a contribution to the literature – there is very little research in the accounting literature on farm management and furthermore, the farm management literature has received little attention from an accounting or a theoretical perspective. Secondly, a theoretical contribution – a model of sensemaking and financial decision-making in farming has been developed. Thirdly, a method contribution – this work highlights how sensitive information was elicited from interviewees by designing an effective interview strategy. Finally, a practical contribution – there are lessons for both policy makers and agricultural advisors, in terms of how to design financial advice for farmers