In recent years, the American market system has come under increasing criticism from those it serves. Many young people, radicals, members of minority groups and even middle-of-the-roaders are concerned about such things as poor product quality, poor variety, unsafe products. and misleading advertising. From almost any vantage point, flaws in the American economic system are visible
This paper studies the stability of socially responsible behavior in markets. We develop a laborator...
This commentary uses as its platform an essay by Karpatkin (1999) titled Toward a Fair and Just Mar...
Senior marketing management is seldom represented on the Board of Directors nowadays, reflecting a d...
In recent years, the American market system has come under increasing criticism from those it serves...
Introduction: Norris Brisco, Melvin Copeland, Henry Erdman, Benjamin Hibbard, George Hotchkiss, Leve...
Norris Brisco, Melvin Copeland, Henry Erdman, Benjamin Hibbard, George Hotchkiss, Leverett Lyon, Sta...
The Predatory Society examines the inadequacies of marketing and the free market system. It is writt...
Earlier versions were presented at the workshop on Anthropology of Markets and Consumption, Universi...
Marketing is bad for us. Despite - or indeed because of - all the consumer orientation, co-creation ...
Purpose – The purpose of this paper is to question the role of corporate marketing in society and su...
Marketing academics and marketing practitioners risk losing their relevance and consequently their a...
Contemporary societies around the world face a number of what have been termed ‘wicked problems’ (Ch...
Reckless marketing has recently become a dirty tool played by modern pirates with a network of gangs...
Inflation and recession, resource shortages, a web of ecological problems, changing social values, a...
The purpose of this research is to advance understanding of the macro-systems role of marketing. The...
This paper studies the stability of socially responsible behavior in markets. We develop a laborator...
This commentary uses as its platform an essay by Karpatkin (1999) titled Toward a Fair and Just Mar...
Senior marketing management is seldom represented on the Board of Directors nowadays, reflecting a d...
In recent years, the American market system has come under increasing criticism from those it serves...
Introduction: Norris Brisco, Melvin Copeland, Henry Erdman, Benjamin Hibbard, George Hotchkiss, Leve...
Norris Brisco, Melvin Copeland, Henry Erdman, Benjamin Hibbard, George Hotchkiss, Leverett Lyon, Sta...
The Predatory Society examines the inadequacies of marketing and the free market system. It is writt...
Earlier versions were presented at the workshop on Anthropology of Markets and Consumption, Universi...
Marketing is bad for us. Despite - or indeed because of - all the consumer orientation, co-creation ...
Purpose – The purpose of this paper is to question the role of corporate marketing in society and su...
Marketing academics and marketing practitioners risk losing their relevance and consequently their a...
Contemporary societies around the world face a number of what have been termed ‘wicked problems’ (Ch...
Reckless marketing has recently become a dirty tool played by modern pirates with a network of gangs...
Inflation and recession, resource shortages, a web of ecological problems, changing social values, a...
The purpose of this research is to advance understanding of the macro-systems role of marketing. The...
This paper studies the stability of socially responsible behavior in markets. We develop a laborator...
This commentary uses as its platform an essay by Karpatkin (1999) titled Toward a Fair and Just Mar...
Senior marketing management is seldom represented on the Board of Directors nowadays, reflecting a d...