Add to ORKGI thank the commentators for their reviews; they helped to strengthen the paper and raised important additional issues. I reply here to each of the commentators in turn
My review of empirical research on scientific publication led to the following conclusions. Three cr...
The author has been concerned with a study of "The Measurement of Advertising Effectiveness" since...
( ABSTRACT.-noting that debates between theoreticians And practitioners of advertising are as ol.d a...
I thank the commentators for their reviews; they helped to strengthen the paper and raised important...
Extensive and repeated testing of a wide variety of alternative reasonable hypotheses is necessary i...
Purpose: This paper aims to respond to issues posed in the four commentaries on Armstrong, Dy, Green...
Complex phenomena such as advertising are difficult to understand. As a result, extensive and repeat...
The commentators raised many interesting ideas in response to Armstrong and Pagell (2003), from whic...
The commentaries reinforce my belief that research evidence alone is not sufficient for organization...
Purpose: To test whether a structured application of persuasion principles might help improve advert...
In the work of Armstrong (Journal of Business Research, 2002), I examined empirical research on the ...
Purpose: To respond to issues posed in the four commentaries on Armstrong, Du, Green and Graefe (thi...
The reduced effectiveness of advertising has caused advertisers to turn to new promotional technique...
My review of empirical research on scientific publication led to the following conclusions. Three cr...
Advertising is becoming more accountable. Creative decisions, though, remain very difficult to justi...
My review of empirical research on scientific publication led to the following conclusions. Three cr...
The author has been concerned with a study of "The Measurement of Advertising Effectiveness" since...
( ABSTRACT.-noting that debates between theoreticians And practitioners of advertising are as ol.d a...
I thank the commentators for their reviews; they helped to strengthen the paper and raised important...
Extensive and repeated testing of a wide variety of alternative reasonable hypotheses is necessary i...
Purpose: This paper aims to respond to issues posed in the four commentaries on Armstrong, Dy, Green...
Complex phenomena such as advertising are difficult to understand. As a result, extensive and repeat...
The commentators raised many interesting ideas in response to Armstrong and Pagell (2003), from whic...
The commentaries reinforce my belief that research evidence alone is not sufficient for organization...
Purpose: To test whether a structured application of persuasion principles might help improve advert...
In the work of Armstrong (Journal of Business Research, 2002), I examined empirical research on the ...
Purpose: To respond to issues posed in the four commentaries on Armstrong, Du, Green and Graefe (thi...
The reduced effectiveness of advertising has caused advertisers to turn to new promotional technique...
My review of empirical research on scientific publication led to the following conclusions. Three cr...
Advertising is becoming more accountable. Creative decisions, though, remain very difficult to justi...
My review of empirical research on scientific publication led to the following conclusions. Three cr...
The author has been concerned with a study of "The Measurement of Advertising Effectiveness" since...
( ABSTRACT.-noting that debates between theoreticians And practitioners of advertising are as ol.d a...