Formulasi Strategi Bersaing Useetv Pada PT. Telekomunikasi Indonesia

Currently technological development has grown rapidly and increasingly complex. Companies that don't bring innovation and differentiation of its products will be missed from the competitors in the same field. As Indonesia's largest telecommunication company, Telkom introducing IPTV service in Indonesia with a product called UseeTV. IPTV is a combination of broadcasting, telecommunications and the internet. To use IPTV service, prospective customers must subscribe to PSTN phones as well as speedy with minimum speed 512 Kbps. Virtue is offered from UseeTV is streaming digital content services such as movies, karaoke, TV on demand, Video on Demand, Live Streaming Radio and Radio on Demand as the uniqueness of the product and the excellence that sets it apart from other paid television. With the rise of paid television industry in Indonesia is expected to UseeTV can gain a good market share. In 2013 UseeTV northern part of the Central Java regional can not meet sales targets from management, it can be caused by a lack of effective marketing strategy is applied at this time. This research aims to formulate alternative business strategies that are in accordance with the conditions of the internal and external factors of UseeTV so that it can compete in the pay television market. Analysis of the external environment and internal environment referable to repairing major marketing strategy. Analysis of the external and internal environment combined with the SWOT analysis, then do the assignment of priority strategies of the SWOT with QSPM Matrix (Quantitative Strategic Planning Matrix).The research that useetv can do development strategy products and market penetratio, it can be done by improving the quality of the optical fiber so it can produce good quality images hold various weather, do marketing on residences in semarang and surrounding, and further improve marketing via digital marketing