Pengaruh Penerapan Corporate Social Responsibility (CSR) Terhadap Citra Merek, Kepercayaan Merek Dan Loyalitas Merek (Survei Pada Masyarakat Sekitar PT. Tirta Investama, Desa Keboncandi, Kecamatan Gondang Wetan, Kabupaten Pasuruan)

This study aims to empirically study the effect of variable Corporate Social Responsibility (CSR) to the Brand Image, Brand Trust and Brand Loyalty. The samples used in this study 116 respondents using Accidental Sampling. Respondents are society around village Keboncandi and acquire CSR PT. Tirta Investama, Using Aqua Danone products and Making a purchase at least 3 times during the last six months. The results showed that Corporate Social Responsibility (CSR) have significant effect toward Brand Image. Corporate Social Responsibility (CSR) have significant effect toward Brand Trust. Corporate Social Responsibility (CSR) have significant effect toward Brand Loyalty. Brand image have significant effect toward Brand Trust. Brand Image have significant effect toward Brand Loyalty. Brand Trust have significant effect toward Brand Loyalty