Analisis Swot Pada Credit Union Mura Kopa Di Balai Karangan

This study aims to observe the strength, weaknesses, opportunities, and threats that theCredit Union (CU) of Mura Kopa of Balai Karangan faces. All these essential elements willhelp the CU to take a right decision, to set up an operational strategy, and to reach anobjective goal in the future. This descriptive study collected data by means of observation,interviews, and document study. Data processing was done by scoring the elements ofopportunities, threats, strength, and weaknesses. All these components were analyzed bySWOT Matrix in order to find out rational strategies that can be categorized into fourperspectives, i.e., financial, client or member satisfaction, internal business process, andlearning and growth perspectives. The result of this research is that CU of Mura Kopa'strength can make the profit of the good opportunities, but a series of weaknesses andthreats need to be overcome. All board, superintendent, and managers need to apply astrategy that supports the policy of growth oriented by taking some initiatives of strategicaction