The Business Ecosystem of Mobility-as-a-Service

Mobility as a Service (MaaS) is a new mobility model that aims to bridge the gap between public and private transport operators on a city, intercity and national level, and envisages the integration of the currently fragmented tools and services a traveller needs to conduct a trip (planning, booking, access to real time information, payment and ticketing). As MaaS gains wider acceptance, there are several misperceptions about what this model is. Thus, the purpose of this paper is to provide a preliminary definition for the MaaS concept, and propose the MaaS ecosystem where the role of each actor is described in details. The MaaS ecosystem is designed after personal interviews and focus groups with the involved actors. This holistic approach sets the ground for the MaaS concept and highlights the areas where research is needed in order to contribute to the materialisation of the concept