Attitudinal change and emotional security: informing maternal health policies in rural Tanzania

Maternal mortality and health are key development concerns, particularly in rural areas of sub-Saharan Africa. Policy interventions aimed at realising Millennium Development Goals and improving maternal health have had mixed results, indicating the need for contextually sensitive policy interventions. This article explores attitudes and behaviours relating to obstetric care in Moshi Rural District, Tanzania, with a focus on the importance of both individual and collective attitudinal and behaviour change in reducing delays in seeking care and accessing health facilities. Ensuring the emotional security and well-being of expectant mothers for improved uptake of services and health outcomes is noted as a priority for future policy interventions