Technology and events: how to create engaging events [V. Martin and L. Cazarré]

V. Martin and L. Cazarré, Technology and events: how to create engaging events ,2016,Goodfellow Publishers Limited; Oxford, 256pp., (Pbk.), £34.99 ISBN: 978-1-910158-25-8, (Hbk), £85.00 ISBN 978-1-910158-19-7 Whilst technology has for sometime now been acknowledged as a major force in the events industry, shaping and reshaping every aspect of it, very few dedicated textbooks exist on the subject (for example Lee, Boshnakova, & Goldblatt, 2015). The authors, Vanessa Martin and Luiz Cazarré, have acknowledged this critical gap and produced a highly comprehensive, relevant and informative guide for events management students and industry practitioners alike. Bridging the gap between academic text books and practitioner ‘how to’ manuals, this new addition to the events management library constitutes a valuable resource for those wishing to understand the potential of technology to create, plan and deliver better, more engaging event experiences