A Study on Ukraine’s Exports Activities, Determining the Directions of its Intensification

The article is aimed at determining Ukraine’s level of involvement in the world trade and globalization processes along with identifying the destructive factors of influence on Ukraine’s exports activity. The main indicators of Ukraine’s foreign trade activities for 2006-2016 were analyzed, in particular the exports and imports of goods and services, the export-import coverage ratio, the share of exports in GDP, and the share of imports in GDP. The foreign trade of Ukraine is determined to be dominated by imports, i.e. Ukrainian exporters are gradually losing their positions in foreign markets. It has been determined that the main factors that constrain Ukraine’s exports activity are the untenable structure of exports of goods and services, unreliable partner countries, and the unsuitable system of distribution of products in most enterprises engaged in foreign economic activities. Prospects for further research will be directed towards determining the best structure for marketing channels, thus facilitating the growth of exports