Strategi Pengembangan USAha Peternakanayam Ras Pedaging (Broiler) Di Kecamatan Rambah Kabupaten Rokan Hulu

This research was conducted in the district Rambah, this study aims to determine the amount of costs and revenues broiler farms in the district Rambah and to find alternative appropriate strategies to be applied in the district Rambah Rokan Huluregency in the upstream business development efforts broiler.The results of this study indicate that the total production of the period of August 2016 was 162,658.8 kilograms with an average harvest 11618.48 kilograms. The average mortality (death) of 1.78%and an average weight of 1.97 kilograms. The selling price per kilo of Rp.19.800, - / kg. Revenue period August 2016 of Rp.3.220.644.240, - the total cost of Rp.2.278.347.911 and income of Rp.67.306.880,64, -. Return Value Cost Ratio (RCR) obtained in broiler chicken farming in district Rambah was 1.41 means that every Rp 1, - the money spent by employers will produce revenues amounted Rp.1,41, - and profit Rp.0,41, - , While alternative strategies that can be applied in the business development of broiler in district Rambah of Rokan Hulu regency is utilizing strategic business location for developments existing businesses in order to meet the high demand for broiler, maintainproduct quality and attention to market developments in determining the scale of business to face competition and avoid a drop in purchasing power, and to borrow capital to improve infrastructure and stock up on raw material production in order tocompete and cooperate partnership with livestock company