Penerapan Personal Selling (Penjualan Pribadi) Untuk Meningkatkan Penjualan (Studi Pada PT Adira Quantum Multifinance Point of Sales (Pos) Dieng Computer Square Malang)

This study aims to identify and explain the application of personal selling in order to increase sales in PT Adira Quantum Multifinance Point of Sales (POS) Dieng Computer Square Malang. This research is descriptive. The purpose of this descriptive study is to create a description, picture, or painting in a systematic, timely and accurate information on the facts, the nature of the relationship between the phenomena investigated. Data collection techniques in this study is the depth Interviews, Direct Observation, and Documentation. The results of this study indicate that: 1) Application of Personal Selling (Personal Sales) as a medium of communication that is appropriate to the company's marketing strategy is done with the right target by Adira Companion (SA) to achieve a goal that will be met. 2) Personal selling to attract buying interest potential customers, by performing a preliminary approach, presentation and demonstration, overcoming objections, closing the sale. 3) By way of a visit to prospective and existing customers into consumer and by always giving a description of the products and services offered credit is a step taken Companion Adira (SA) to achieve increased sales of the company PT.Adira Multifinance Quantum Point of Sales (POS) Dieng Computer Square Malang