Analisis Nilai Ekonomi Kawasan Menggunakan Travel Cost Method (Tcm) & Contingent Valuation Method (Cvm) Untuk Pembuatan Peta Zona Nilai Ekonomi Kawasan Dengan Sig (Studi Kasus : Kawasan Agrowisata Pagilaran, Kabupaten Batang)

Batang district has many natural tourism areas that are mostly visited by domestic or foreign tourists. One of these areas is Agrotourism Pagilaran Area. Generally this tourism area gives fresh atmosphere, the wide of tea plantation and some recreation places that make us enjoying the nature. This condition makes the tourists to come to Agrotourism Pagilaran Area. Hopefully Agrotourism Pagilaran Area will be the best tourism area in the future especially for the regional of Pekalongan with its big potential as tourism area, so that the management of this tourism area should be more better. Therefore, it should be made ZNEK map to know the value of area economic based on TCM (Travel Cost Method) and CVM (Contingent Valuation Method) in that area.This study used non probability sampling with incidental sampling technique that the respondents are met by accident in Agrotourism Pagilaran Area. The method of analysing data used double-linear regression analysis and Maple 17 software for the calculation.The result of this research is map of Area Economic Value Zone with the value of WTP of Pagilaran Tourism Area38.191 rupiahs with the consument surplus 173.477 rupiahs for each individual in a year. Therefore, the total economic value of Agrotourism Pagilaran Area is 92.100.049.230 rupiahs (the surplus value of each consumer times with the number of tourists in 2015)