Pengaruh Word of Mouth Terhadap Minat Beli Serta Dampaknya Pada Keputusan Pembelian (Survei Pada Pengunjung Yang Melakukan Pembelian Pada Biker's Resto Dan Cafe Di Kota Malang)

Biker's Resto and Cafe is a place for research. Research conducted has the objective to explain the first, the effect of word of mouth variable to variable interest in buying, the second variable effect of word of mouth on the purchasing decision variables, and the third variable influence buying interest on the variable purchasing decision. Researh explanatory type of research is used. Population in this research were all visitors biker's restaurant and cafe which buy either food or drink. After performing the calculation using the formula for determining the number of samples Champbell and Machin known samples in this research were 114 respondents. 114 respondents will be given a questionnaire containing statements related to the variables studied. Researchs in conducting data analysis based on data that have been collected using path analysis and descriptive analysis. Results of hypothesis testing are the effect of Word Of Mouth variable to variable buying interest is significant, the effect of Word Of Mouth on the variable Purchase Decision variable is significant, and the effect of variable Purchase Interest on the variable Purchase Decision is significant