Pengaruh Citra Perusahaan Terhadap Loyalitas Nasabah Melalui Kualitas Pelayanan Sebagai Variabel Intervening Pada Pt.bpr Jaya Kerti Mengwi Badung

The purpose of this study was carried out, 1. To determine the influence of corporate image on customer loyalty in PT.BPR Jaya Kerti Mengwi, 2. To determine the effect of service quality on customer loyalty in PT.BPR Jaya Kerti Mengwi, 3. To determine the influence of corporate image on customer loyalty through quality of service at PT. RB Jaya Kerti Mengwi. The analysis includes the validity, reliability and path analysis with the help of software SPSS 17.0 for wimdows. Samples taken as many as 100 respondents. Data were collected by using observation, interview, documentation, literature and questionnaires were filled by the customer. Based on the results of the analysis indicate that 1) the company's image significantly affect Loyalty 2) Quality of care significantly affect customer loyalty, 3) Corporate image through service quality effect on customer loyalty