Pemanfaatan Account Facebook Prabowo Dalam Menarik Simpati Pemilih Pemula Mahasiswa Fispol Unsrat

: Utilization of Prabowo's Facebook account to attract sympathy of beginner voters FISPOL UNSRAT Students . Introduction: Currently, Indonesia is in a political year, many politicians are using various ways to attract sympathy of the people, especially the media. Indonesian presidential candidate also appears not want to miss the to utilize alternative media such as Facebook. In order to gain the sympathy of beginner voters, presidential candidates begin to using Facebook as a medium for their campaign. One of the political parties who use social media as one of the focus of his campaign is Gerindra party. Gerindra continued launching an online campaign through Facebook using Prabowo's account. Methods: This study used quantitative research methods and use Uses and Gratification theory and the theory of AIDDA. Results: There are benefits Prabowo's Facebook account indicated in the increased acceptability and electability of Prabowo. The factors that draw the attention of Facebook users that Prabowo has credibility, power and attractive. Communication is carried out through a process of persuasion AIDDA shows that audiences have been exposed to information and messages so that cause a desire and interest to choose Prabowo as president of Indonesia 2014 Suggestion: to maximize efforts to gain the sympathy of beginner voters Prabowo should keep the image formed, do creative campaign, and close to young people, maintaining good relations with the media so that created a positive public opinion