PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN ANGGOTA KOPERASI ISLAM PATTANI DI THAILAND SELATAN

Customer perceived service quality as can be seen by comparing the top persipsi manifestly services they receive or acquisition with real service they expect or want. Quality of service has a close relationship with the customer satisfaction. Quality of service provided the impetus to customers to establish strong ties companies. In the long term, this bond allows the company to understand carefully the customer's expectations and requirements. The purpose of this study to analyze the factors that influence satisfaction institute for theoretical foundations derived from literature, journals and other writings that have relations with the matter to be investigated. With through primary data obtained from questionnaires distributed members. Based on the analysis and processing of data, it can be seen that the variable reliability, tangible, and responsiveness partially no berpenganruh to satisfaction of Islam Pattani Berhad cooperative members. As for variable assurance and Emphaty each partial effect to satisfaction of Islam Pattani Berhad cooperative members