Kreativ läsning och mediereflexivitet – ett försök till inringning av en problematik (Malmö)

Notions about the reception of print fiction as well as new media texts have a strong tendency to fall back upon the dichotomy between naïve and critical reading. It is presupposed that reception will be characterized by either the one or the other. We will try to critique this dichotomy on the basis of the hypothesis that media cultural change brings with it new and hybrid textual forms, ways of reading, and patterns of reception which not lend themselves to description in simple terms of naïve or critical. We make a case for the necessity of transgressing the dominant assumptions of transactional reception theory within literary studies and instead move in the direction of what we call creative reading and media-reflexivity