In the context of a digital culture that affects the actual audiences and potential audiences of the museum, this thesis proposes to examine the ways in which the visitor’s experience can be transformed. We wonder specifically about the appropriation and sharing processes that induce the museum practice in the era of digital culture. To explore this research item, we build an interdisciplinary methodological device between IT and Communication Sciences. It helps us to develop an analytical framework able to capture practices that are divided and combined between cyberspace and physical space. In this way, we propose hybrid and exploratory research protocols that provide the ability to capture, through their association, multiple practices o...