International audienceThis paper discusses how the quality of engineering education can be improved in practice by using a process of sharing and critique. Starting with a self-evaluation followed by a cross-sparring with critical friends, this new approach has proven successful in initiating change. With a focus on quality enhancement as much as quality assurance, the engagement in and attractiveness of the engineering education are key considerations of the development activities that are inspired by the process. The approach has been developed in an ERASMUS+ project involving eight European universities called QAEMP (Quality Assurance and Enhancement Market Place)