Pengaruh Citra Merek, Kualitas Produk Terhadap Kepercayaan Serta Keputusan Pembelian (Survei Pada Pembeli Sepeda Motor Honda Vario Pada PT Sumber Purnama Sakti Di Kabupaten Gresik)

The objectives of research are the influence of variable Brand Image on variable Trust; the variable influence of Product Quality on variable Trust; the variable influence of variable Trust on variable Purchase Decision; the influence of variable Brand Image on variable Purchase Decision; and the influence of variable Product Quality on variable Purchase Decision. Type of research is explanatory research with quantitative approach. The sample is 118 respondents who buy Vario Honda motorcycle at PT. Sumber Purnama Sakti of Gresik Branch. Sampling technique is simple convenience sampling. Data collection method is questionnaire. Data analysis is path analysis and descriptive analysis. Based on result of research, it may be suggested that PT Astra Honda Motor as the producer of Honda motorcycle, including Vario Honda motorcycle, shall maintain brand image of company