Analisis Dividend Discounted Model (Ddm) Untuk Penilaian Harga Saham Dalam Pengambilan Keputusan Investasi ( Studi Pada Perusahaan Sub Sektor Semen Yang Tercatat Di Bursa Efek Indonesia Tahun 2009-2013)

This research aims to determine the dividend intrinsic price of the shares in sub-sector of cement used for base of the shares price reasonableness assessment. The share price reasonableness assessment used by investors to determine the preferred shares should be sold and purchased. The analysis used is the Discounted Dividend Model with Constant Growth Model. Discounted Dividend Model is used to determine the intrinsic value of the shares is calculated by predicting the dividend to be received in the future then compared with the market price. Research type is descriptive research on Sub Sector Cement Company as a research object in Indonesia Stock Exchange. Sample selection use purposive sampling method. Final result by using Dividend Discounted Model with Constant Growth Model indicates that the sample showed a different position. INTP is at an undervalued position, for the potential investors investment decision is to buy that shares and hold that shares for investors. SMGR is at an overvalued position the potential investors investment decision is not to buy shares to potential investors and sell the shares to investors who own the shares