Multiple Video Staging of the Figure of Migrant on the You Tube Platform. : Cultural visions of (im)migrants and (im)migration in the digital social mediasphere.

Foreword4First section: General context of the study51) Presentation62) Analyzing, comparing and classifying video data92.1) On video analysis92.2) Corpus of video data102.3) The “interpretive reading” of video data122.4) Example of an interpretive video reading163) You Tube video channels and other small media ecosystems19Second section: The cultural macro-topics22Introduction and definitions234) A small family of major thematic and narrative topics255) The first macro-topic: To move and to be moved is a human condition – people are Homelander and Stranger as well305.1) Some general features305.2) Presentation of a small corpus of selected videos316) Second macro-topic: Stranger’s reasons to leave original Homeland356.1) General features356.2) Presentation of a small corpus of selected videos367) Third macro-topic: Attempts of the infelicitous Stranger to reach and to establish in the desired Homeland377.1) General features377.2) Presentation of a small corpus of selected videos388) Fourth macro-topic: The Homelander welcomes and admits the infelicitous Stranger at Homeland418.1) General features418.2) Presentation of a small corpus of selected videos429) Fifth macro-topic: The infelicitous Stranger joins Homeland and tries to become a new Homelander459.1) General features459.2) Presentation of a small corpus of selected videos4610) Sixth macro-topic: The infelicitous Stranger enriches and empowers Homeland4910.1) General features4910.2) Presentation of a small corpus of selected videos5111) Seventh macro-topic: The (externally) Menaced Homeland: Assaulted Homelander against Destructive Stranger5411.1) General features5411.2) Presentation of a small corpus of selected videos5612) Eighth macro-topic: The (infelicitous) Stranger lives in inaccessible Homeland excluded and in distress5912.1) General features5912.2) Presentation of a small corpus of selected videos6013) Ninth macro-topic: Understanding and Empathy between Homelander and Infelicitous Stranger6313.1) General features6313.2) Presentation of a small corpus of selected videos6414) Tenth macro-topic: The free Stranger exploits the opportunities offered by Homeland6514.1) General features6514.2) Short analysis of representative videos6615) Some concluding general observations6816) From thematic and narrative macro-topics to cultural analysis71Selected Bibliography73MasterIn this working paper we will present a research methodology for describing and comparing corpus of video productions diffused and shared on social media platforms (here: You Tube). The objective of this research is: 1. to study and interpret the cultural representations of the figure of the migrant/immigrant and refugee in virtual local and global communities viewing, commenting and remediating (rewriting) such video productions and 2.to interpret these cultural representations as belonging to a diversity of (new) folk cultures offering especially people from the younger generations (the so-called Millennials and Post-Millennials also sometimes called Homelanders) an epistemic framework for thematizing and narrating the (social) Other (here: the migrant, the immigrant and the refugee). This paper constitutes the principal support of our course entitled “Cultural visions of (im)migrants and (im)migration in the digital social mediasphere”. This course is part of the EMICC (European Master in InterCultural Communication) program offered by a network of European universities and coordinated by the Università della Svizzera italiana (USI) in Lugano . The methodology and results discussed in this paper will also be presented in the First Eurocampus Conference “Advances in Intercultural Communication” in January 2018 and hosted by the Universidade Aberta in Coimbra (Portugal). Finally, we would also like to stress that this is a first uncorrected version of a research article to be published in the Cambridge Handbook of Intercultural Communication, edited by Guido Rings and Sebastian Rasinger (expected publication date: end of 2018/first half of 2019)