10 Keys for an Effective Use of Twitter as a Political Communication Channel

This article is focused on a correct use of the social network Twitter in political communication in order to be effective and create social active participation channels. Such use are related to the utility of the potential that social networks offer us as interactive channel; which eliminates the communication barrier between the citizen and the politician. Also it highlights the importance of Twitter as a new public space for communication, following the new “public sphere” where come not only citizens but also the media to extract comments and opinions of politicians