Add to ORKGAs both individuals and businesses are starting to embrace social media, understanding the power and influence of social media becomes an important question. This dissertation aims to address this issue and study the impact of social media in different contexts. It consists of two essays. The first essay examines the effectiveness of social media as a marketing channel and quantifies the impact of artists\u27 broadcasting activities on music sales. The second essay investigates the role of social media in financial markets and studies how peer-based advice expressed in social media affects stock prices. Both essays are empirical research based on data sets collected primarily from social media sites
In the last decade or so, the marketing world has taken over the internet and with that,social media...
The dissertation Social Media effect on Answear CZ company focuses on marketing and on-line marketin...
This essay has a purpose of looking at Swedish independent labels in the music industry and how they...
As both individuals and businesses are starting to embrace social media, understanding the power and...
This chapter investigates social media along with traditional assessment channels and their roles in...
The digital era has brought great changes in the music industry and to the importance of the traditi...
While finance has been studied for several years, behavioural finance, an area that studies how psyc...
In this thesis, I examine the role of investor-oriented social media platforms in the financial mark...
This exploratory study illustrates how social media marketing motivates music consumers to listen to...
This study explores how music industry and consumers perceive marketing actions in social media. We ...
Social media is greatly influencing e-commerce and other business. It has become an inevitable tool...
Abstract Motivated by the growing importance of social media, this paper examines the relationship b...
Social media refers to the online media that allows multi-directional conversations and real-time in...
Motivated by the growing importance of social media, this paper examines the relationship between ne...
My dissertation consists of two essays in financial media. The first essay examines whether online m...
In the last decade or so, the marketing world has taken over the internet and with that,social media...
The dissertation Social Media effect on Answear CZ company focuses on marketing and on-line marketin...
This essay has a purpose of looking at Swedish independent labels in the music industry and how they...
As both individuals and businesses are starting to embrace social media, understanding the power and...
This chapter investigates social media along with traditional assessment channels and their roles in...
The digital era has brought great changes in the music industry and to the importance of the traditi...
While finance has been studied for several years, behavioural finance, an area that studies how psyc...
In this thesis, I examine the role of investor-oriented social media platforms in the financial mark...
This exploratory study illustrates how social media marketing motivates music consumers to listen to...
This study explores how music industry and consumers perceive marketing actions in social media. We ...
Social media is greatly influencing e-commerce and other business. It has become an inevitable tool...
Abstract Motivated by the growing importance of social media, this paper examines the relationship b...
Social media refers to the online media that allows multi-directional conversations and real-time in...
Motivated by the growing importance of social media, this paper examines the relationship between ne...
My dissertation consists of two essays in financial media. The first essay examines whether online m...
In the last decade or so, the marketing world has taken over the internet and with that,social media...
The dissertation Social Media effect on Answear CZ company focuses on marketing and on-line marketin...
This essay has a purpose of looking at Swedish independent labels in the music industry and how they...