Abstract. In this conceptual paper, we argue that service innovation can generate positive impacts on post-purchase behavior only when customer’s perceived values of the product/service increases. That is, perceived value is a mediating, necessary condition for service innovation’s consequences in consumer behavior. Theoretical and practical implications are offered. Keywords. Service innovation, Value perception, Repurchase.JEL. M30, M31, M32, L84
[[abstract]]In the more and more competition economic prosperity, it appears that innovation is incr...
The increasingly complex service context with the convergence of physical products, digitalization, ...
[[abstract]]In the more and more competition economic prosperity, it appears that innovation is incr...
Abstract. Service innovation has been an emerging and important topic in Management and Marketing re...
AbstractIn this research it is aimed to examine the role of innovations in services, processes and m...
Abstract. Increasing degree of consensus has been made among academics and practitioners, that firms...
Service innovation is critical to firms’ competitive advantage and, thus, firms desire to make their...
This paper presents an eight-firm study, conducted from the service-dominant logic perspective, whic...
Service innovation has gained interest in recent years and new initiatives have been taken to integr...
87 pagesService Innovation is a topic that has become relatively popular in recent years because of ...
Abstract: This paper considers the overall dynamics of innovation that adds value for the customer o...
Research to date on service innovation is rooted primarily in traditional new product development fo...
This book aims to develop innovation theory by focusing on innovation in a consumer society. In an a...
Purpose - The purpose of this study is to investigate the role of perceived value and innovativeness...
Abstract This study explores customer perceived value in the context of emerging technology-intensi...
[[abstract]]In the more and more competition economic prosperity, it appears that innovation is incr...
The increasingly complex service context with the convergence of physical products, digitalization, ...
[[abstract]]In the more and more competition economic prosperity, it appears that innovation is incr...
Abstract. Service innovation has been an emerging and important topic in Management and Marketing re...
AbstractIn this research it is aimed to examine the role of innovations in services, processes and m...
Abstract. Increasing degree of consensus has been made among academics and practitioners, that firms...
Service innovation is critical to firms’ competitive advantage and, thus, firms desire to make their...
This paper presents an eight-firm study, conducted from the service-dominant logic perspective, whic...
Service innovation has gained interest in recent years and new initiatives have been taken to integr...
87 pagesService Innovation is a topic that has become relatively popular in recent years because of ...
Abstract: This paper considers the overall dynamics of innovation that adds value for the customer o...
Research to date on service innovation is rooted primarily in traditional new product development fo...
This book aims to develop innovation theory by focusing on innovation in a consumer society. In an a...
Purpose - The purpose of this study is to investigate the role of perceived value and innovativeness...
Abstract This study explores customer perceived value in the context of emerging technology-intensi...
[[abstract]]In the more and more competition economic prosperity, it appears that innovation is incr...
The increasingly complex service context with the convergence of physical products, digitalization, ...
[[abstract]]In the more and more competition economic prosperity, it appears that innovation is incr...
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