This study aims to examine how the influence of promotions, pricing, and product innovation on purchasing decisions on Hijab Sheren case study in the Faculty of Economics and Business student S1-Regular in Universitas Bengkulu. The population of this research consisted of 3092 student of the Faculty of Economics and Business S1-Regular in Universitas Bengkulu, in which only take a sample of 100 respondents. The results of the F test was conducted to see the significance of independent variables influence the dependent variable is often called the regression equation linearity test. obtained value of F hitung = 13,906 > F 5% = 2,70, 1% = 3,98 H0 is rejected Ha is accepted, in other words independent variables promotion, pri...
In the face of increasingly intense marketing competition, a producer should not be fixated in the f...
In the era of globalization, business development has been marked by various types of competition. T...
This study predicts the effect of promotion giving and pricing on brand image. In addition, to predi...
The research was conducted using a quantitative approach and an online survey involving 150 hijab us...
This study aims to determine the effect of brand image, price, and promotion on purchase decisions f...
Fashion is one that contributes greatly in the growth of the creative industry. Fashion has the abil...
86 HalamanPenelitian bertujuan untuk mengetahui sejauh mana pengaruh promosi dan harga terhadap kep...
Abstract This study was conducted to determine and understand the relationship between the independ...
AbstractThis study examines the impact of price and promotion on purchasing decisions at ShopeeMarke...
This study is motivated by the researcher‟s observation results showing that the awareness of Muslim...
THE INFLUENCE OF ISLAMIC PROMOTION MIX ON STUDENTS’ DECISIONS TO STUDY IN SHARIA ECONOMICS DEPARTM...
The purpose of this study was to determine the influence of celebrity endorsement and brand image on...
ABSTRACTPurchasing decision is a consumer process when making a purchase. In this study will analyze...
This study aims to determine the effect of price, promotion and product quality on purchasing decisi...
The aim of this research is examining the effect of product quality, competitive price, brand image ...
In the face of increasingly intense marketing competition, a producer should not be fixated in the f...
In the era of globalization, business development has been marked by various types of competition. T...
This study predicts the effect of promotion giving and pricing on brand image. In addition, to predi...
The research was conducted using a quantitative approach and an online survey involving 150 hijab us...
This study aims to determine the effect of brand image, price, and promotion on purchase decisions f...
Fashion is one that contributes greatly in the growth of the creative industry. Fashion has the abil...
86 HalamanPenelitian bertujuan untuk mengetahui sejauh mana pengaruh promosi dan harga terhadap kep...
Abstract This study was conducted to determine and understand the relationship between the independ...
AbstractThis study examines the impact of price and promotion on purchasing decisions at ShopeeMarke...
This study is motivated by the researcher‟s observation results showing that the awareness of Muslim...
THE INFLUENCE OF ISLAMIC PROMOTION MIX ON STUDENTS’ DECISIONS TO STUDY IN SHARIA ECONOMICS DEPARTM...
The purpose of this study was to determine the influence of celebrity endorsement and brand image on...
ABSTRACTPurchasing decision is a consumer process when making a purchase. In this study will analyze...
This study aims to determine the effect of price, promotion and product quality on purchasing decisi...
The aim of this research is examining the effect of product quality, competitive price, brand image ...
In the face of increasingly intense marketing competition, a producer should not be fixated in the f...
In the era of globalization, business development has been marked by various types of competition. T...
This study predicts the effect of promotion giving and pricing on brand image. In addition, to predi...