Шляхи адаптації моделей корпоративної соціальної відповідальності в українське бізнес-середовище (The adaptation ways of corporate sicial responsibility models in ukrainian business environment)

У статті розглянуто основні моделі корпоративної соціальної відповідальності, визначено їх характерні риси та особливості та відмінності, а також можливість їх застосування в діяльності українських підприємств та організацій. Виділено основні ознаки, завдання та переваги соціально відповідальної діяльності. Окреслені основні шляхи адаптації моделей корпоративної соціальної відповідальності в українське бізнес-середовище як з боку держави, так і на регіональному рівнях. (Ukraine’s transition to sustainable economic development, its integration into the European and global communities require the introduction of modern practices of co-operation between the state and business, and also business and societies, that would enhance the mutual responsibility of all participants of public life, create conditions for future stable development of society. At present, in the most economically developed countries of the world the phenomenon of “corporate social responsibility” became widespread, it is understood as responsibility of organization, the company's decisions and actions impact on society and the environment. Practice implementation of social responsibility in the activities of Ukrainian enterprises and organizations at an early stage, it is mainly used by foreign enterprises and corporations operating in the territory of Ukraine, therefore it is important to define models of corporate social responsibility operating in the territories of developed countries and ways of their adaptation and distribution to the activities of Ukrainian enterprises and organizations. Traditionally, among the models of corporate social responsibility, there are American, European and Asian models, each of which has specific features and characteristics. Specific features of the American model are the voluntary nature of business participation in solving social problems; state interference occurs through the promotion of socially responsible activities; priority is the solution of social problems at the level of the local community and a particular region. A signifi cant feature of the European model of corporate social responsibility is the prominent role of the state. The European model considers the state as an institution that executes the accepted rules of behavior. In Europe, social responsibility is an integral strategy of states development. The corporate social responsibility in Japan is actively supported by the country's cultural traditions. According to the Japanese (Asian) model of responsibility, social cohesion at the company level and business cohesion at the level of the industrial group are envisaged. Each of these models of corporate social responsibility can be extended to the activities of Ukrainian enterprises and organizations according to set priorities and values. However, it should be noted that, given the mentality and the country's legal system, the most adapted European model of corporate social responsibility, presupposes the active participation of the state in solving social problems. Social responsibility should be considered by enterprises and organizations as a combination of economic, social and environmental responsibility. Implementation and dissemination of corporate social responsibility in the activities of Ukrainian enterprises should take place by combining the efforts of the state and business in order to harmonize the goals of social policy and business objectives of Ukrainian business environment companies.