On the Final [s] in Folkloristics

In a recent issue of the Journal of American Folklore Bruce Jackson pleads with folklorists to rid themselves of term folkloristics (Jackson 1985). Toward the conclusion of his statement he addresses all of us passionately: Let\u27s abandon this neologism with its pompous and misleading suffixes, this clumsy construct that does not propel us into the modern age but instead makes us appear slightly silly to anyone who knows the English language well: (1985: 99-100). Three reasons have motivated Jackson to write his discourse on folkloristics : taste, collective self-presentation, and grammar. He finds this neologism unappealing; it damages the public image of the discipline; and grammatically folkloristics is an anomalous construction. Obviously, the aesthetic basis for choice of words is not arguable; the concern for public image might well be a projection of one\u27s self-image; but the grammaticalness of a word can be a subject for discussion. Jackson considers folkloristics to be a noun with a double adjective suffix and no existence as a noun in the singular (1985:99)