Abstract Development of a Social Norms Theory Based Alcohol Safety Marketing Campaign for GSU Using an Applied Social Norms Theoretical Approach By Sonia Williams Aghimien 7/29/2016 Background: Excessive alcohol use among college students is a major public health issue in the United States Each year about 600,000 students suffer from alcohol-related injuries and about 1,800 of those injuries are fatal. In 2013, 40% of 18-24 year olds were enrolled in college, totaling over 12 million students. Many universities have implemented health communication campaigns to address excessive alcohol use, such as binge drinking in students due to their ability to promote behavior change by reaching a large audience for a relatively low cost. Methods: The...
This article explores the relationship between social norms and alcohol consumption habits of first-...
Alcohol consumption on college campuses is a very real and dangerous problem that college administra...
The Social Norms Approach, with its focus on positive behaviour and its consensus orientation, is a ...
The purpose of this study was to compare a theory-based, audience-targeted health communication camp...
College heavy episodic drinking, or binge drinking is a serious and chronic young adult health probl...
Binge drinking is a problem on campuses with alcohol related deaths increasing from 1,440 in 1998 to...
This research discusses the use of social norms marketing to improve responsible drinking among coll...
This research discusses the use of social norms marketing to improve responsible drinking among coll...
There is growing interest in the application of social norms theory to issues of social justice and ...
Normative restructuring strategies currently under way to combat alcohol-related problems among U.S....
Evidence of normative influence on health behavior has been broadly identified; however, issues rega...
BACKGROUND: Excessive alcohol consumption amongst university students has received increasing attent...
Alcohol is a prominent issue on college campuses that has been studied in order to understand what c...
Alcohol is a prominent issue on college campuses that has been studied in order to understand what c...
Alcohol is a prominent issue on college campuses that has been studied in order to understand what c...
This article explores the relationship between social norms and alcohol consumption habits of first-...
Alcohol consumption on college campuses is a very real and dangerous problem that college administra...
The Social Norms Approach, with its focus on positive behaviour and its consensus orientation, is a ...
The purpose of this study was to compare a theory-based, audience-targeted health communication camp...
College heavy episodic drinking, or binge drinking is a serious and chronic young adult health probl...
Binge drinking is a problem on campuses with alcohol related deaths increasing from 1,440 in 1998 to...
This research discusses the use of social norms marketing to improve responsible drinking among coll...
This research discusses the use of social norms marketing to improve responsible drinking among coll...
There is growing interest in the application of social norms theory to issues of social justice and ...
Normative restructuring strategies currently under way to combat alcohol-related problems among U.S....
Evidence of normative influence on health behavior has been broadly identified; however, issues rega...
BACKGROUND: Excessive alcohol consumption amongst university students has received increasing attent...
Alcohol is a prominent issue on college campuses that has been studied in order to understand what c...
Alcohol is a prominent issue on college campuses that has been studied in order to understand what c...
Alcohol is a prominent issue on college campuses that has been studied in order to understand what c...
This article explores the relationship between social norms and alcohol consumption habits of first-...
Alcohol consumption on college campuses is a very real and dangerous problem that college administra...
The Social Norms Approach, with its focus on positive behaviour and its consensus orientation, is a ...