Add to ORKGThe thesis examined the phenomenon of micro-entrepreneurship, social selling and relationship management on WeChat. I used autoethnography as my research methodology, and the findings contribute to academic area on social selling, micro-entrepreneurship, social marketing, relationship management, and strategic communication. This paper also explored how WeChat users conduct their management strategies and relationship marketing in the common Chinese culture background. Findings revealed that WeChat is an ideal social selling and marketing approach for Chinese individual sellers to accomplish their business goal
Network communication technology has developed for decades. As a result, nowadays, marketers can com...
In this paper, we investigate two typical and important social commerce platforms in China :taobao.c...
With the population of social networking services (SNS) like WeChat, they have emerged as an increas...
The thesis examined the phenomenon of micro-entrepreneurship, social selling and relationship manage...
This research aims to fill a research gap by examining WeChat to explore whether changes of social c...
The purpose of the thesis is to analyse WeChat in China. On the hand, this thesis analyses the impac...
With the significant development of Internet,and the popularity of Internetmarketing platforms on po...
Modern social media have been being multi-functionalized. Some social media companies add more funct...
AbstractSocial media has transformed marketers\u27 communication and engagement with consumers, yet ...
This dissertation aims to demonstrate the roles of relationship marketing and guanxi in a non-profit...
Marketing executives of traditional retail firms who lack strategies to expand e-commerce business, ...
This dissertation attempts to investigate the relationship between eWOM on Chinese social media, cus...
This thesis uses the engagement-generation process to examine how social presence and shopping conve...
In the past 3 decades, China has experienced rapid economic growth. The China retail market reached ...
In recent years with the development of social media, a variety of business forms have also develope...
Network communication technology has developed for decades. As a result, nowadays, marketers can com...
In this paper, we investigate two typical and important social commerce platforms in China :taobao.c...
With the population of social networking services (SNS) like WeChat, they have emerged as an increas...
The thesis examined the phenomenon of micro-entrepreneurship, social selling and relationship manage...
This research aims to fill a research gap by examining WeChat to explore whether changes of social c...
The purpose of the thesis is to analyse WeChat in China. On the hand, this thesis analyses the impac...
With the significant development of Internet,and the popularity of Internetmarketing platforms on po...
Modern social media have been being multi-functionalized. Some social media companies add more funct...
AbstractSocial media has transformed marketers\u27 communication and engagement with consumers, yet ...
This dissertation aims to demonstrate the roles of relationship marketing and guanxi in a non-profit...
Marketing executives of traditional retail firms who lack strategies to expand e-commerce business, ...
This dissertation attempts to investigate the relationship between eWOM on Chinese social media, cus...
This thesis uses the engagement-generation process to examine how social presence and shopping conve...
In the past 3 decades, China has experienced rapid economic growth. The China retail market reached ...
In recent years with the development of social media, a variety of business forms have also develope...
Network communication technology has developed for decades. As a result, nowadays, marketers can com...
In this paper, we investigate two typical and important social commerce platforms in China :taobao.c...
With the population of social networking services (SNS) like WeChat, they have emerged as an increas...