The use of digital marketing in company jagros, d. o. o.

V svetu sodobne tehnologije nastajajo nove oblike medijev in podjetja morajo uporabljati digitalne medije, saj jim ti omogočajo lažje komuniciranje s svojimi odjemalci. Podjetja lahko izbirajo med različnimi načini družbenih omrežij ter tako ugotovijo, kateri način je najprimernejši. Digitalni marketing je način, ki je izbruhnil v svet tehnologije. Predstavlja gospodarski razcvet, saj so tradicionalne marketinške metode postale manj dobičkonosne, ker so ostale v večini omejene le na standardne televizijske in časopisne oglase. Odjemalci pa so povsod postali vedno zahtevnejši in tudi bolj kritični, tako zahtevajo pred nakupom izdelkov podrobne informacije. Digitalni marketing omogoča podjetjem boljši stik s svojimi odjemalci, podjetja pa si morajo za svojo uspešnost z digitalnim komuniciranjem ustvariti sliko o svojih odjemalcih ter upoštevati njihove potrebe in želje. Da bi bilo digitalno marketinško komuniciranje čim bolj uspešno, morajo ob začetku vsakega izbranega medija pripraviti pravilno strategijo, preučiti prednosti in morebitne slabosti. V diplomskem projektu bomo predstavili digitalni marketing, ga primerjali s tradicionalnim, raziskali njegov razvoj, opredelili njegove strategije ter predstavili vrste digitalnih marketinških kanalov. Osredotočili se bomo na to, kako uvesti digitalni marketing v podjetje. Navedli bomo, zakaj je pomemben za podjetje ter njegove prednosti in slabosti, potem pa bomo opisali še postopek uvajanja digitalnega marketinga v podjetje.In the world of modern technology, it is imperative that new forms of media are created. It is essential for companies to use digital media, as it makes it easier for them to communicate with their clients. Companies are able to choose among several types of social networks to find out which one is the most appropriate. Digital marketing has become a powerful tool in the world of technology. It represents an economic revival, as traditional marketing methods have become less profitable and mainly refer only to standard television and newspaper advertisements. Clients have become more demanding and critical, as they require detailed information before purchasing products. Digital marketing enables companies to have better contact with their customers. It also helps businesses to create a picture of their clients through digital communication, and take into account their needs and desires, in order to increase their performance. In order for digital marketing communication to be as successful as possible, they have to choose the correct strategy at the beginning of each media. They have to examine all the advantages and potential weaknesses. In the diploma project we will present digital marketing. We will compare it to the traditional marketing, explore its development, define its strategies, and present the types of digital marketing channels. We will focus on how to introduce digital marketing into a business. We will highlight its importance for the company, its advantages and disadvantages, and describe the process of introducing digital marketing into the company