Add to ORKGThe purpose of this study is to explore the structures of social media network in H&M and Burberry brands’ Facebook Fan pages, to investigate how consumers participate in their Facebook Fan pages, and to examine how brands use Facebook fan pages to communicate with consumers using big data
One of the supreme way of directly connecting with consumers via Social Networking Sites (SNS) is to...
The main goal of this study is to examine the communication that fashion brands make through Faceb...
The social media are internet facilities where people can communicate and discuss through different ...
Purpose: The study is to examine determinants of continuous brand-customer relationship via company-...
WOS:000455815900003This research aims to understand how the interactions across several social netwo...
A new age of marketing emerges as a large population grows in the usage of social media. Facebook as...
Abstract. The dynamic of global economy drives luxury fashion businesses to change. The primary chan...
Social networks are particularly significant in marketing and advertising because they provide platf...
One of the most prominent way of connecting with customers via Social Networking Sites (SNS) is to g...
Social media is considered as a first-rate open communication platform to connect directly with cus...
Apparel companies create Facebook profile pages to directly communicate with consumers through the u...
Millennials and generation Z (the so-called digital natives) dominates the growth of luxury consumer...
This paper examines the relationship between social media engagement and financial performance of th...
Social networking sites are a major networking tool for consumer interactions as they provide a plat...
This article addresses the subject of building fan loyalty to company Facebook pages. Customer loyal...
One of the supreme way of directly connecting with consumers via Social Networking Sites (SNS) is to...
The main goal of this study is to examine the communication that fashion brands make through Faceb...
The social media are internet facilities where people can communicate and discuss through different ...
Purpose: The study is to examine determinants of continuous brand-customer relationship via company-...
WOS:000455815900003This research aims to understand how the interactions across several social netwo...
A new age of marketing emerges as a large population grows in the usage of social media. Facebook as...
Abstract. The dynamic of global economy drives luxury fashion businesses to change. The primary chan...
Social networks are particularly significant in marketing and advertising because they provide platf...
One of the most prominent way of connecting with customers via Social Networking Sites (SNS) is to g...
Social media is considered as a first-rate open communication platform to connect directly with cus...
Apparel companies create Facebook profile pages to directly communicate with consumers through the u...
Millennials and generation Z (the so-called digital natives) dominates the growth of luxury consumer...
This paper examines the relationship between social media engagement and financial performance of th...
Social networking sites are a major networking tool for consumer interactions as they provide a plat...
This article addresses the subject of building fan loyalty to company Facebook pages. Customer loyal...
One of the supreme way of directly connecting with consumers via Social Networking Sites (SNS) is to...
The main goal of this study is to examine the communication that fashion brands make through Faceb...
The social media are internet facilities where people can communicate and discuss through different ...