Add to ORKGThis study fills a gap in the literature and focuses specifically on labor-related CSR communication that is used by apparel retailers. In particular, this study extends the environmental marketing literature to the examination of the effect of retailers’ labor-related CSR claim types on the perceived claim skepticism, claim credibility, and subsequent brand trust. Specifically, it is proposed that associative (vs. substantive) claims will generate higher perceptions of claim skepticism (H1), lower perceptions of claim credibility (H2), and lower brand trust (H3). Further, perceived claim skepticism (H4a) and claim credibility (H4b) will mediate the effect of claim type on brand trust
Developing trust is a significant part of building the company-consumer relationship. Trust built be...
In recent years, it has become increasingly common for apparel companies to include prosocial market...
This work studies how the impacts of CSR on trust depend on a brand’s personality, while analysing i...
Prevalent human rights violations in supply chains have tarnished apparel retailers\u27 reputations,...
Due to increasing publicity on CSR, consumers, especially Generation Y, are greatly equipped with va...
Companies are increasingly emphasizing corporate social responsibility (CSR). However, consumers are...
PURPOSE Consumers tend to be skeptic sometimes towards CSR outlets or communication of companies. In...
Corporate social responsibility (CSR) is a hot topic in management today. More than ever before, com...
This dissertation intends to establish a theoretical framework that examines relationships among key...
Purpose: The study intends to examine CSR in the fashion industry, from a consumer and company persp...
customers’ desire to shop thrift struggle with knowing where to find the best selection of products ...
Corporate Social Responsibility (CSR) skepticism is examined in marketing literature, but the unders...
Although most consumers are positive about socially responsible companies, in order to benefit from ...
While corporate social responsibility (CSR) disclosure has proliferated in the apparel industry sinc...
Drawing upon the Brands as Intentional Agents Framework, this study investigates the impact of claim...
Developing trust is a significant part of building the company-consumer relationship. Trust built be...
In recent years, it has become increasingly common for apparel companies to include prosocial market...
This work studies how the impacts of CSR on trust depend on a brand’s personality, while analysing i...
Prevalent human rights violations in supply chains have tarnished apparel retailers\u27 reputations,...
Due to increasing publicity on CSR, consumers, especially Generation Y, are greatly equipped with va...
Companies are increasingly emphasizing corporate social responsibility (CSR). However, consumers are...
PURPOSE Consumers tend to be skeptic sometimes towards CSR outlets or communication of companies. In...
Corporate social responsibility (CSR) is a hot topic in management today. More than ever before, com...
This dissertation intends to establish a theoretical framework that examines relationships among key...
Purpose: The study intends to examine CSR in the fashion industry, from a consumer and company persp...
customers’ desire to shop thrift struggle with knowing where to find the best selection of products ...
Corporate Social Responsibility (CSR) skepticism is examined in marketing literature, but the unders...
Although most consumers are positive about socially responsible companies, in order to benefit from ...
While corporate social responsibility (CSR) disclosure has proliferated in the apparel industry sinc...
Drawing upon the Brands as Intentional Agents Framework, this study investigates the impact of claim...
Developing trust is a significant part of building the company-consumer relationship. Trust built be...
In recent years, it has become increasingly common for apparel companies to include prosocial market...
This work studies how the impacts of CSR on trust depend on a brand’s personality, while analysing i...