Add to ORKGThis study aims to examine (1) whether sustainability practices of fast fashion brands affect customer-based brand equity formation and (2) how the effects of sustainability practices differ across consumers’ perceptions toward fast fashion brands’ sustainability practices
Sustainability represents a central issue for the fashion industry. Indeed, if on the one hand, thi...
This research considers the fast fashion industry which is a system where trendy clothes are created...
Definitions: Throughout this study, sustainability refers to environmental sustainability which is d...
Almost every marketing and management activity works, successfully or unsuccessfully, to build, mana...
The objective of this study is to explore how fast fashion leaders\u27 levels of sustainability awar...
As sustainability initiatives by apparel companies increase, our research purpose is to establish an...
This study looks to explore if consumers care about sustainability in the fast fashion industry or i...
Purpose – The purpose of this study is to explore how environmentally sustainable efforts, in terms ...
Only a few industries face challenges regarding sustainability to the same extent as the fashion ind...
There is an extreme contrast between fast fashion and designer fashion, but ironically they are both...
The research for this study focuses on sustainable practices in fast fashion. The goal is to learn m...
Sustainable development is a growing concern in today’s globalised world and the fashion industry is...
The fast fashion industry is known for its low prices, quick inventory, and its ability to keep up w...
Purpose– The purpose of this paper is to understand the nature of the inter-relationships among bran...
Sustainability represents a central issue for the fashion industry. Indeed, if on one hand this sect...
Sustainability represents a central issue for the fashion industry. Indeed, if on the one hand, thi...
This research considers the fast fashion industry which is a system where trendy clothes are created...
Definitions: Throughout this study, sustainability refers to environmental sustainability which is d...
Almost every marketing and management activity works, successfully or unsuccessfully, to build, mana...
The objective of this study is to explore how fast fashion leaders\u27 levels of sustainability awar...
As sustainability initiatives by apparel companies increase, our research purpose is to establish an...
This study looks to explore if consumers care about sustainability in the fast fashion industry or i...
Purpose – The purpose of this study is to explore how environmentally sustainable efforts, in terms ...
Only a few industries face challenges regarding sustainability to the same extent as the fashion ind...
There is an extreme contrast between fast fashion and designer fashion, but ironically they are both...
The research for this study focuses on sustainable practices in fast fashion. The goal is to learn m...
Sustainable development is a growing concern in today’s globalised world and the fashion industry is...
The fast fashion industry is known for its low prices, quick inventory, and its ability to keep up w...
Purpose– The purpose of this paper is to understand the nature of the inter-relationships among bran...
Sustainability represents a central issue for the fashion industry. Indeed, if on one hand this sect...
Sustainability represents a central issue for the fashion industry. Indeed, if on the one hand, thi...
This research considers the fast fashion industry which is a system where trendy clothes are created...
Definitions: Throughout this study, sustainability refers to environmental sustainability which is d...