Add to ORKGThe goal of the study was to compare fashion adoption groups on brand variables linked to consumer-brand relationships. Hypotheses were: Fashion change agents and fashion followers will differ in (a) brand attachment, (b) brand love and (c) brand trust
Little research on luxury goods consumption has been conducted in social contexts with individualist...
Despite the economic downturn in many parts of the world, the luxury fashion industry is steadily gr...
While an influencer marketing is one of the popular social marketing activities in China, luxury bra...
Strong emotional bonds between consumers and brands lead consumers to be involved, committed, and de...
A large numbers of studies have supported the crucial role of brand love in consumer–brand relations...
A large numbers of studies have supported the crucial role of brand love in consumer–brand relations...
Almost every marketing and management activity works, successfully or unsuccessfully, to build, mana...
Consumers who have high innovativeness are likely the first to buy new brands and tend to switch bra...
Understanding the attributes that build consumer loyalty is particularly critical to fashion compani...
The purpose of the study was to examine differences among fashion adoption groups regarding mobile s...
The purpose of this study is to investigate the association of brand anthropomorphism with anticipat...
Fashion collaboration becomes a common marketing strategy for many fashion brands in order to attrac...
Although the idea that consumers form relationships with brands is widely accepted and is a topic of...
Past research on fashion consumer groups indicates that fashion leaders have a high need for uniquen...
University of Minnesota Ph.D. dissertation. November 2012. Major: Design, Housing and Apparel. Advis...
Little research on luxury goods consumption has been conducted in social contexts with individualist...
Despite the economic downturn in many parts of the world, the luxury fashion industry is steadily gr...
While an influencer marketing is one of the popular social marketing activities in China, luxury bra...
Strong emotional bonds between consumers and brands lead consumers to be involved, committed, and de...
A large numbers of studies have supported the crucial role of brand love in consumer–brand relations...
A large numbers of studies have supported the crucial role of brand love in consumer–brand relations...
Almost every marketing and management activity works, successfully or unsuccessfully, to build, mana...
Consumers who have high innovativeness are likely the first to buy new brands and tend to switch bra...
Understanding the attributes that build consumer loyalty is particularly critical to fashion compani...
The purpose of the study was to examine differences among fashion adoption groups regarding mobile s...
The purpose of this study is to investigate the association of brand anthropomorphism with anticipat...
Fashion collaboration becomes a common marketing strategy for many fashion brands in order to attrac...
Although the idea that consumers form relationships with brands is widely accepted and is a topic of...
Past research on fashion consumer groups indicates that fashion leaders have a high need for uniquen...
University of Minnesota Ph.D. dissertation. November 2012. Major: Design, Housing and Apparel. Advis...
Little research on luxury goods consumption has been conducted in social contexts with individualist...
Despite the economic downturn in many parts of the world, the luxury fashion industry is steadily gr...
While an influencer marketing is one of the popular social marketing activities in China, luxury bra...