A Relational Perspective on Sex Stereotyping

The current study adopts a relational perspective of sex stereotyping by taking into account the perceiver’s group membership, the target group, and the content of the stereotype. We asked women and men to report their personal beliefs about men and women on three characteristics: competence, warmth and morality. The results showed that participants were engaging in three different patterns of sex stereotyping: traditional sex stereotyping (both sexes rated similarly by both male and female participants on traditional stereotypes), traditional in-group favoring sex stereotyping (participants favor his/her own group on a stereotype traditionally associated with his/her group), and counter-traditional sex stereotyping (participants favor his/her own group on a stereotype not traditionally associated with his/her group). This suggests that there can be consensus as well as contention on sex stereotypes