Celebrating : research at Lingnan (11 Mar 2015)

The event was a book launching celebration of the books edited by Prof. Chan Tsang Sing and Prof. Cui Keng of the Department of Marketing and International Business. Books introduced: Chan, T. S., & Cui, G. (Eds.) (2013). Multinationals and global consumers: Tension, potential and competition. Palgrave. Chan, T. S., & Cui, G. (Eds.) (2014). The rise of Asian firms: Strengths and strategies. Palgrave Macmillan