Add to ORKGThe document attached has been archived with permission from the editor of the Medical Journal of Australia. An external link to the publisher’s copy is included.The AdWatch section of the Healthy Skepticism website (www.healthyskepticism.org/adwatch.asp) aims to improve medical decision-making by illuminating the techniques used in drug advertising. AdWatch draws on 20 years of dialogue about drug promotion plus ideas from many disciplines, especially logic, psychology and marketing.Peter R. Mansfiel
The educational value of industry-sponsored disease awareness advertising could be improved if regul...
In studies of how drug advertising influences doctors' behaviour, little attention is given to visua...
Advertising on complementary, alternative medicines and over the counter medicines (OTC) published i...
There is a growing concern that the marketing of pharmaceutical products exerts undue influence over...
Shankar and Subish in the April 2007 issue of the Singapore Medical Journal did an excellent job in ...
Aims To examine how pharmaceutical products that were first marketed between 1950 and 1980 were prom...
The pharmaceutical industry skirts existing regulations that prohibit direct-to-consumer advertising...
Research Doctorate - Doctor of Philosophy (PhD)Currently Australia’s pharmaceutical promotion policy...
In this paper we attempt to assess whether, or not, drug promotion is an acceptable source of drug i...
Journal advertising is one of the main sources of medicines information to doctors. Despite the avai...
Background Direct-to-consumer advertising (DTCA) of prescription medicines is prohibited in Australi...
Americans are barraged by an endless flow of ads that claim to remedy medical maladies with prescrib...
Journal advertising is one of the main sources of medicines information to doctors. Despite the avai...
Background: Drug promotional literature (DPLs) is an integral approach of pharmaceutical marketing s...
The tough competition in the global and national markets and new trends in consumerism resulted in a...
The educational value of industry-sponsored disease awareness advertising could be improved if regul...
In studies of how drug advertising influences doctors' behaviour, little attention is given to visua...
Advertising on complementary, alternative medicines and over the counter medicines (OTC) published i...
There is a growing concern that the marketing of pharmaceutical products exerts undue influence over...
Shankar and Subish in the April 2007 issue of the Singapore Medical Journal did an excellent job in ...
Aims To examine how pharmaceutical products that were first marketed between 1950 and 1980 were prom...
The pharmaceutical industry skirts existing regulations that prohibit direct-to-consumer advertising...
Research Doctorate - Doctor of Philosophy (PhD)Currently Australia’s pharmaceutical promotion policy...
In this paper we attempt to assess whether, or not, drug promotion is an acceptable source of drug i...
Journal advertising is one of the main sources of medicines information to doctors. Despite the avai...
Background Direct-to-consumer advertising (DTCA) of prescription medicines is prohibited in Australi...
Americans are barraged by an endless flow of ads that claim to remedy medical maladies with prescrib...
Journal advertising is one of the main sources of medicines information to doctors. Despite the avai...
Background: Drug promotional literature (DPLs) is an integral approach of pharmaceutical marketing s...
The tough competition in the global and national markets and new trends in consumerism resulted in a...
The educational value of industry-sponsored disease awareness advertising could be improved if regul...
In studies of how drug advertising influences doctors' behaviour, little attention is given to visua...
Advertising on complementary, alternative medicines and over the counter medicines (OTC) published i...