How Can American Art Museums Enhance Millennials’ Interest in Art: A Case Study of Two Art Museums

Worldwide, millennials’ attendance in art museums has been declining since the turn of 21st century. Millennials’ interest in museums and art works can be enhanced by using technological approaches, which would allow visitors to interact with works of art in a more personal, effective, and educational ways. The Cleveland Museum of Art (CMA) and the Detroit Institute of Arts (DIA) have become two models of how American art museums implement technology to enhance millennials’ artistic experience and learning in museums. This research uses institutional documents and the CMA and the DIA websites, interviews, and autoethnography as methods of data collection. Research findings demonstrate how the use of the effective interaction of technology with works of art in museums can enhance millennials’ art learning and experience