Twitter and Movies: Can Important Users Influence the Industry?

Over the past decade, social media has become an increasingly powerful tool for economic and social analysis. Specifically, Twitter has been used in a variety of fields to predict and analyze human behavior and the effects that behavior has on marketing and product sales. In this study, I attempt to find a predictive model for movie box office revenue using well-connected, film industry critics and other Twitter users, natural language processing, and statistical analysis