More than 10 years after the strategic alliance in 1996 between women politicians on the right and left around publication of the 'Manifeste pour la Parité,' a qualitative survey of French party officials and NGO leaders at the local and national levels shows pragmatic consensus on the necessity of using legislative means to promote gender equality in political representation. Most literature on the subject either analyzes the genesis of France's so-called parity laws or quantitatively assesses their effects, saying little about how the laws call into question France's traditional political norms. This study focuses on the rhetorical strategies used by party and NGO officials to render the laws consistent with their own, diverse ideological...