Gender stereotypes in selected publications of popular psychology

The diploma thesis focuses on the issue of gender stereotypes in popular psychological publications. It is divided into a theoretical and empirical part. The first one contains a definition of key concepts and theories. Above all, it is the theory of social construction of reality, which shows how I understand the formation of reality. Consequently, they represent the concept of gender and related gender stereotypes. I also deal with the characteristics of popular style, especially in psychology. In the practical part of the work I perform content analysis of selected popular psychological publications working with the dichotomy of masculinity and women. I focus on whether gender stereotypes about masculinity and femininity can be passed on in this way. I try to cover up the methods of defiant reading and then interpret it. Key words Gender stereotypes, populár psychology, social construction of reality, content analysi