Add to ORKG"July 2003"Bibliography: p. 161-170.170, [28] p. : ill. ; 30 cm.Builds a model of performance based on customer defined market orientation and which includes customer service (customer process) and customer retention (business performance). Examines the nature of market orientation and its impact on customer satisfaction and customer retention in the service sector.Thesis (Ph.D.)--University of Adelaide, School of Commerce, 200
Most approaches to a market orientation focus ongenerating superior value for customers. Doing so de...
In recent decades marketing has become more dynamic than before. The world has undergone rapid techn...
Objective of the study: The purpose of the study is to view market orientation (MOR) from the persp...
Copyright © 2008 Elsevier Ltd All rights reserved.This study aimed to build a model of business perf...
Shu-Ching Chen and Pascale G. Questerhttp://kamsconference.org/2008/http://www.kams.org/3-2e.htm
The turn of the century has seen profound changes in the global economy. Marketing played a crucial ...
The turn of the century has seen profound changes in the global economy. Marketing played a crucial ...
The aim of this paper is to conceptualize the significance of customer-defined market orientation in...
Business success in today’s competitive markets requires a great understanding and respect of the cu...
The contribution of services to the development of every national economy is in the progress,they be...
Purpose: The purpose of this paper is to adopt a customer‐centric value creation perspective to prov...
32 p.Since the birth of relationship marketing, customer retention and customer relationship managem...
32 p.Since the birth of relationship marketing, customer retention and customer relationship managem...
This article examines the applied dimensions of relationship marketing, namely, customer service, lo...
The contribution of services to the development of every national economy is in the progress, they b...
Most approaches to a market orientation focus ongenerating superior value for customers. Doing so de...
In recent decades marketing has become more dynamic than before. The world has undergone rapid techn...
Objective of the study: The purpose of the study is to view market orientation (MOR) from the persp...
Copyright © 2008 Elsevier Ltd All rights reserved.This study aimed to build a model of business perf...
Shu-Ching Chen and Pascale G. Questerhttp://kamsconference.org/2008/http://www.kams.org/3-2e.htm
The turn of the century has seen profound changes in the global economy. Marketing played a crucial ...
The turn of the century has seen profound changes in the global economy. Marketing played a crucial ...
The aim of this paper is to conceptualize the significance of customer-defined market orientation in...
Business success in today’s competitive markets requires a great understanding and respect of the cu...
The contribution of services to the development of every national economy is in the progress,they be...
Purpose: The purpose of this paper is to adopt a customer‐centric value creation perspective to prov...
32 p.Since the birth of relationship marketing, customer retention and customer relationship managem...
32 p.Since the birth of relationship marketing, customer retention and customer relationship managem...
This article examines the applied dimensions of relationship marketing, namely, customer service, lo...
The contribution of services to the development of every national economy is in the progress, they b...
Most approaches to a market orientation focus ongenerating superior value for customers. Doing so de...
In recent decades marketing has become more dynamic than before. The world has undergone rapid techn...
Objective of the study: The purpose of the study is to view market orientation (MOR) from the persp...